Business cards are a tool designed to help us make connections and lead to potential business relationships. Some business cards include plain text and perhaps a photo, however, they should always fit your business and your branding. As these cards are the first thing the potential client sees, they should be memorable, using your logo, color scheme, and other visual objects in your branding. There are no rules for creative card design. Custom shapes and cuts, spot UV, metallic shine or velvet finishing are all playing factors but the key is always an eye-catching design using graphics, typography or simply great ideas.