Look around at your competitors’ logo and visuals, do some visual Market research.
Think about your company values and what makes your company unique.
Find a designer that you’re happy to work with: ask for recommendations & review their portfolio.
Communicate with your designer, tell them about your company values and your visual aspirations (if known) and also listen to their expertise.
Choose the branding that shows what your business is all about!
[Logo, color scheme, fonts, style, images, layouts]
The logo is just the beginning of the wonderful journey of visual branding for your business/organization. Next steps would be figuring out what types of collateral your business / organization needs.