Let's start with the WHY:
Why transcribe your video or voice content?
#1: Silence is a virtue
According to recent articles, around 85% of people watch videos on Facebook WITHOUT SOUND. They may be in the office, or on the go, maybe they don't want to wake up their family members - whatever the reason - that video is silent!
That means, if you do not add captions to your video, your viewers are not going to catch on the content, and MOVE AWAY from it.
#2: Texts are captivating
Captions and subtitles attract viewers to watch your videos as a starter, and would probably stay longer to watch them and perhaps interact with them.
Accessibility is key to reaching more audience. People with hearing problems don't have a choice of with or without sound. If you want EVERYONE to be able to watch your video and receive the content - go the extra mile and add the captions!
#4: Good content shouldn't go to waste
When you create a video where you're sharing your story, teaching a technique, or anything else that is relevant for other people (live or not), you have created good content. Good content shouldn't be a one-time thing, it should be repurposed.By transcribing your text and adding captions you can use this content for many other channels - create a blog post, a social media post, create a free opt-in to get people on your mailing list, and more.
So, how can you add captions to your videos (for free)?
Method 1: Using Facebook Tools
Addressing the top 3 reasons -
Yes! Facebook has an integrated tool to add captions to your videos - whether they were uploaded or captured Live (after completion).
For LIVE videos, when completed - these are the steps:
In your FB business page, select Publishing Tools, then Video Library.
Find the video you wish to add captions to, and select the Edit icon.
Make a habit of adding a title and a description to your videos.
Select Subtitles & Captions.
Select your Video Language.
When it's complete, select the Edit icon.
Watch the video, review the captions and edit them.
Save and close!
If you are uploading pre-recorded videos - you can add captions before publishing, OR use the same method after publishing.
Method 2 - also super cool - addressing the 4th reason of repurposing your content
Will be revealed next week!
Are YOU transcribing your videos?
Share your experience with us - what are your thoughts about this?
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