WHY and HOW to create Captions for Your Videos/Podcasts?
Let's start with the WHY:
Why transcribe your video or voice content?
#1: Silence is a virtue
According to recent articles, around 85% of people watch videos on Facebook WITHOUT SOUND. They may be in the office, or on the go, maybe they don't want to wake up their family members - whatever the reason - that video is silent!
That means, if you do not add captions to your video, your viewers are not going to catch on the content, and MOVE AWAY from it.
#2: Texts are captivating
Captions and subtitles attract viewers to watch your videos as a starter, and would probably stay longer to watch them and perhaps interact with them.
#3: Accesibility
Accessibility is key to reaching more audience. People with hearing problems don't have a choice of with or without sound. If you want EVERYONE to be able to watch your video and receive the content - go the extra mile and add the captions!
#4: Good content shouldn't go to waste
When you create a video where you're sharing your story, teaching a technique, or anything else that is relevant for other people (live or not), you have created good content. Good content shouldn't be a one-time thing, it should be repurposed.By transcribing your text and adding captions you can use this content for many other channels - create a blog post, a social media post, create a free opt-in to get people on your mailing list, and more.
So, how can you add captions to your videos (for free)?
Method 1: Using Facebook Tools
Addressing the top 3 reasons -
Yes! Facebook has an integrated tool to add captions to your videos - whether they were uploaded or captured Live (after completion).
For LIVE videos, when completed - these are the steps:
In your FB business page, select Publishing Tools, then Video Library.
Find the video you wish to add captions to, and select the Edit icon.
Make a habit of adding a title and a description to your videos.
Select Subtitles & Captions.
Select your Video Language.
Select Auto-generate.
When it's complete, select the Edit icon.
Watch the video, review the captions and edit them.
Save and close!
If you are uploading pre-recorded videos - you can add captions before publishing, OR use the same method after publishing.
Select Publishing Tools, then Video Library, then find the video you want to transcribe and select the Edit tool.
Method 2 - also super cool - addressing the 4th reason of repurposing your content
Will be revealed next week!
Are YOU transcribing your videos?
Share your experience with us - what are your thoughts about this?
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