Know and develop your personal brand
We speak a lot of company branding, but what about personal branding? We know many solopreneurs and business owners who ARE their own brand, their business name could be identical to their personal name and they are the ones carrying the reputation of the business. However, whether you are a solopreneur, a corporate, a fashionista or an employee, your PERSONAL BRAND is equally important. Taking care of your personal brand is acknowledging that you are responsible for the way you represent yourself to the world and actively and constantly improving that. Make sure people know your value and become the go-to person.
What does personal branding mean to you?