So, what is a visual brand, and what is the importance of having a professionally designed brand?
When you open a business or already running a business, your company have certain values and messages that you want to communicate to your customers. That's your brand! It's what you promise your customers.
After you have figured out your values and your message, the channels you want to use to spread the word, one of the things that will define you is the VISUAL side of your branding. This is the essence of your company, your services and what you stand for - all combined into visual graphics.
Brand Definition: Combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it. Unlike corporate image (which is 'in there' changeable mental impression), corporate identity is 'out there' sensory-experience conveyed by things such as buildings, décor, logo, name, slogan, stationery, uniforms, and is largely unaffected by its financial performance and ups and downs in its fortunes.
The Basics of Company Branding
In this article, you will find how a business makes itself distinct from others, through the logo, website, packaging and promotional materials - all of which communicate your brand. Read more >>